Just hours before England take on the United States in a World Cup semifinal, one of the tournament’s breakaway stars has appeared in a bold new advertising campaign.
USWNT midfielder – and co-captain – Megan Rapinoe keeps things serious in the newly-released short for BodyArmour, an American drink aimed at the nation’s energy-needing sports enthusiasts.
Megan, who plays her club football for Tacoma-based team Reign FC, has found herself making headlines across the globe for activities both off and on the pitch. A vociferous anti-Trump American who refuses to sing the national anthem, it is perhaps no surprise that she was filmed earlier this year stating that in the event that she captains her team to World Cup glory she’ll turn down any invitation of visiting the White House.
Her comments didn’t go down too well with a certain Diet Coke-sipping head of state, who warned the footballer to never “disrespect our Country, the White House, or our Flag, especially since so much has been done for her and the team.” Back in the real world, it was Rapinoe’s pair of penalty kicks against Spain which saw the USA set up tonight’s tie against Phil Neville’s Lionesses.
In ad-land, the star of the show – a show entitled Now That’s America – is what industry insiders The Drum describes as the soccer star’s “trademark steely stare.”
As simple as adverts get, the spot reels off the following text while Megan stands pretty much stock still: “Nothing like a 30-something, purple haired, fiercely independent, goal-scoring, guitar-strumming, outspoken, relentless, competitor that stands for all that is beautiful, all that is good, all that is us. Now that’s America. Thanks, Megan. LET’S GO USA."
- Meji Alabi on discovering his roots through film and music
- Stoic black cats and burning worlds: Quentin Dufour on his chaotic illustrations
- Jiří Makovec’s photographs meander between the personal and the universal
- In photographing the American west, Andong Zheng uncovers hidden traces of Chinese history
- Meet Universal Thirst, the Bangalore and Reykjavik-based foundry offering a dual perspective on type
- Manchester Girls, the new series from Dean Davies, is a visual homage to the women of the north
- Facebook rebrands to distinguish the company from the app
- Jack Kenyon photographs the wondrous spectacle of the Supreme Cat Show
- &Walsh designs Zooba's identity inspired by the busy streets of Cairo
- A book chronicling tiny, bizarre treasures curated by Wes Anderson and Juman Malouf
- Find hidden squares and experimental inktraps in Fatih Hardal's FH Giselle
- Pentagram’s Giorgia Lupi on her data-driven designs for & Other Stories