Have you ever, ever felt like…a petrified pumpkin? That’s the question that director Mark Waring is asking in his stop-motion film for Sainsbury’s ahead of the most magical — and spooky — time of the year.
Waring, who was the animation director on Wes Anderson’s Isle of Dogs, directs the short, while the pumpkin was crafted by Andy Gent, an animator acclaimed for creating puppetry for Isle of Dogs, Miss Peregrine’s Home for Peculiar Children and The Grand Budapest Hotel.
Agency Wieden+Kennedy London collaborated to create the 30” film for Sainsbury’s, which follows a petrified pumpkin spooked by hairy spiders, flying skeletons, witches and ghouls as our helpless orange friend lip-syncs cult 1990s TV theme song Round the Twist. The aim is to encourage us to find ‘surprisingly strange things’ in-store – petrified pumpkin and all.
- “All I could see was puppets”: Johnny Kelly on his series of sweet shorts for Cheerios
- Melek Zertal's illustrations all feature different versions of herself
- Wyatt Knowles on his DIY approach to poster design
- Jaemin Lee takes on the influence of 80s pop in his illustrative process and aesthetic
- A Pint in London: a new game where the quest is for the perfect tipple
- “There is no value in change for change’s sake”: an exclusive look at Spin's update of Mubi’s visual language
- Get ready for 230 new emojis to confuse your mum with
- Netflix rolls out brand new ident for all its original material
- David Rothenberg discusses his unique portraits of the passengers of planes
- Photographer Nick Turpin captures cars bathed in the lights of Piccadilly Circus
- Byun Young Geun likens illustration to “looking into a mirror”
- Naranjo-Etxeberria designs an identity aiming to cause impact at first glance