Moving Brands rebrands world’s seventh largest telecommunications company, VimpleCom

Date
28 February 2017
Reading Time
1 minute read

Moving Brands has unveiled an extensive rebrand for VimpleCom, now called Veon, the world’s seventh largest telecommunications company used by a staggering 10% of the global population. As part of the company realigning itself as a tech business, the creative agency was brought in to work on rebranding everything from its logo and identity to the UI across its website and app.

The identity hinges on a large ‘V’ icon. The shape of this letterform inspired Moving Brands to apply a visual system of triangular shapes that overlays imagery and structures layouts, and is used in other applications, such as interiors. In most cases the V symbol is used at a large scale on a simple layout, which the agency says is intended to convey confidence. It can also be used universally as it works across different cultures and alphabets.

Moving Brands used a bright, mustard yellow brand colour drawn from the previous logo’s striped black and yellow design, and chose the typeface Hero New for its clarity and pared-back aesthetic, in keeping with its “light” and “vibrant” branding.

The project also involved Moving Brands developing a brand toolkit for the company’s various territories around the world.

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Moving Brands: Veon

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Moving Brands: Veon

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Moving Brands: Veon

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Moving Brands: Veon

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Moving Brands: Veon

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Moving Brands: Veon

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Moving Brands: Veon

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Moving Brands: Veon

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Moving Brands: Veon

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Moving Brands: Veon

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Moving Brands: Veon

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Moving Brands: Veon

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VimpleCom: old logo

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About the Author

Jenny Brewer

Jenny joined the editorial team as It’s Nice That’s first news editor in April 2016. Having studied 3D Design, she has spent the last ten years working in design journalism. Contact her with news stories relating to the creative industries on news@itsnicethat.com.

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