Moving Brands rebrands world’s seventh largest telecommunications company, VimpleCom
- Jenny Brewer
- 28 February 2017
Moving Brands has unveiled an extensive rebrand for VimpleCom, now called Veon, the world’s seventh largest telecommunications company used by a staggering 10% of the global population. As part of the company realigning itself as a tech business, the creative agency was brought in to work on rebranding everything from its logo and identity to the UI across its website and app.
The identity hinges on a large ‘V’ icon. The shape of this letterform inspired Moving Brands to apply a visual system of triangular shapes that overlays imagery and structures layouts, and is used in other applications, such as interiors. In most cases the V symbol is used at a large scale on a simple layout, which the agency says is intended to convey confidence. It can also be used universally as it works across different cultures and alphabets.
Moving Brands used a bright, mustard yellow brand colour drawn from the previous logo’s striped black and yellow design, and chose the typeface Hero New for its clarity and pared-back aesthetic, in keeping with its “light” and “vibrant” branding.
The project also involved Moving Brands developing a brand toolkit for the company’s various territories around the world.
About the Author
After five years as It’s Nice That’s news editor, Jenny became online editor in June 2021, overseeing the website’s daily editorial output.
Jenny is currently on maternity leave.