Communications agency MullenLowe London has launched its We Listen campaign for Samaritans with faceless portraits shot by photographer Nadav Kandar. Launched yesterday across digital, posters and railway media, the campaign is expected to run for two years.
Nadav’s portraits reveal only the back of the posters’ subjects and accompany coloured copy that highlights the hidden messages behind people’s claims that they are “fine”. Looking to refocus Samaritans’ identity as “expert listeners,” MullenLowe’s campaign has been launched to communicate the charity’s “we don’t just hear you, we listen” message.
You can support the #WeListen campaign by following Samaritans on Twitter.