News / Film

Nadav Kander directs a powerful new ad highlighting the danger of driving in the rain


Renowned photographer Nadav Kander has directed a powerful new advert, titled Rain, for Highways England. Nadav, known for his powerful and tightly composed photography and film making, has created chilling 60-second spot that highlights the dangers of driving in the rain. Produced in association with Clark Edwards and Andre Hull from AMVBBDO and Tim Riley, the film shows a family home engulfed in a storm. The images that paint a distinctly familiar domestic scene are overdubbed with some crackly footage of an emergency services call, creating a haunting and timely warning about driving at speed in poor conditions.

The film has echoes of Nadav’s advert for No More, an anti-domestic violence coalition, that aired during the 2015 NFL Super Bowl. Nadav was one of the invited speakers at It’s Nice That’s annual symposium Here London, earlier this year.


Nadav Kander: Rain


Nadav Kander: Rain


Nadav Kander: Rain