NTS launches its own creative studio with a new Squarespace campaign

In the first campaign helmed by the agency, NTS Studio has partnered with Squarespace to celebrate the UK’s LGBTQIA+ creatives.

14 January 2022


Music platform and radio station NTS has unveiled the upcoming official launch of its brand-new creative agency, NTS Studio, with a new campaign in collaboration with Squarespace. In a series of short films, the campaign showcases three individuals that represent the talent distilled in the UK’s LGBTQIA+ creative communities.

The hint at NTS’ creative agency is the latest announcement of a music platform putting its extensive creative pool to use; in September last year, Crack Magazine announced the launch of its agency, the Crack Creative Company, or CC Co for short. NTS Studio has begun its new run of creative partnerships with Squarespace; each short from the campaign highlights a creative’s journey and craft, as well as sharing how their ideas and businesses flourished with the help of Squarespace.

Dancer and movement artist Saul Nash, fashion designer Chet Lo and photographer Campbell Addy are the creatives featured “as standouts in their field”, says a release. Chet Lo, who has forged a reputation for his visionary, futuristic knitwear and androgynous creations, discusses his technique and story. Campbell Addy, who creates work around unique narratives speaks on community. And lastly, the work of choreographer Saul Nash, who “continues to manoeuvre between performance, dance and fashion”, is explored.

“I felt this whole campaign has been a perfect introduction for NTS Studio,” says NTS founder Femi Adeyemi. “In everything we do at NTS, we always want to give back to the creative communities that allow culture to flourish… and we’re so pleased that Squarespace could help us give a platform to some extremely talented voices from the wider scene that deserve to be heard.”

The three films can be viewed on the dedicated campaign website.

NTS: NTS x Squarespace with Campbelly Addy, Chet Lo and Saul Nash (Copyright © NTS and Squarespace, 2021)

GalleryNTS: NTS x Squarespace with Campbelly Addy, Chet Lo and Saul Nash (Copyright © NTS and Squarespace, 2021)

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NTS: NTS x Squarespace with Campbelly Addy, Chet Lo and Saul Nash (Copyright © NTS and Squarespace, 2021)

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About the Author

Liz Gorny

Liz (she/they) joined It’s Nice That as news writer in December 2021. After graduating in Film from The University of Bristol, she worked freelance, writing for independent publications such as Little White Lies, INDIE magazine and design studio Evermade.

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