Pantone colour of the year 2017, Greenery, has political (and yellow) undertones

Date
8 December 2016
Reading Time
1 minute read

Pantone has announced its colour of the year for 2017 will be Greenery, Pantone 15-0343. The colour is described by Pantone as a “fresh, yellowish hue” that “symbolises the reawakening of nature in spring and is a symbol for a new beginning”.

Greenery, the company says, reminds us of “young, fresh leaves and shoots, and stops to inhale deeply to replenish oxygen and new strength” – something most of us need after 2016’s events.

Last year the company released two colours of the year, Serenity and Rose Quartz, to convey a message of “our need for harmony brought in a chaotic world,” explains executive director of the Pantone Color Institute Leatrice Eiseman.

“Greenery is a symbol of the burgeoning longing for new hope in a complex social and political environment. Greenery symbolises our growing desire for a renewed connection and unity with nature and our fellow human beings.”

Leatrice also suggests that in our increasingly introverted, tech-obsessed society, people are “trapped in their modern realities” and as a result Greenery finds itself in “map, architecture, lifestyle and design”. She describes the shade as unifying in a uncertain and separating world, saying it is a “worldwide ubiquitous colour.”

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Pantone: Greenery

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Pantone: Greenery

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Pantone: Greenery

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Jenny Brewer

Jenny joined the editorial team as It’s Nice That’s first news editor in April 2016. Having studied 3D Design, she has spent the last ten years working in design journalism. Contact her with news stories relating to the creative industries on jb@itsnicethat.com.

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