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Part of a Bigger Plan creates motion graphics for CFDA awards


Part of a Bigger Plan: CFDA graphics

Each year the fashion crowd flock to New York for the annual CFDAs – a celebration of American fashion’s latest (and greatest) stars and moments of the past year. No stranger to the fashion world, Amsterdam-based design agency Part of a Bigger Plan – which has worked with the likes of Louis Vuitton, Christian Dior and Loewe – was asked by American Vogue’s creative director David Sebbah to create four films announcing the 2018 CFDA Fashion Awards nominees.

Taking a graphical approach in line with this graphics-drenched fashion season, Part of a Bigger Plan came up with a “straightforward idea, applying textures, prints or colours from each designer on bold rotating shapes.” With all the prints and textures taken from last season’s runway images, despite the simplicity of this work the differences and the characteristics of each designer shine through, managing to capture their spirit in a fantastically executed graphic way.