Paul Smith-curated crazy golf course for Trafalgar Square launched via Kickstarter

25 April 2016

Paul Smith: Visionary Crazy Golf

London Design Festival (LDF) launches a Kickstarter campaign today to raise funds for a crazy golf course in Trafalgar Square curated by Paul Smith. The projects also feature holes designed by Tom Dixon, Zaha Hadid and Mark Wallinger. LDF hopes to raise £120,000 for the course to open to the public from 16 – 22 September 2016.

Those who pledge funds, from £5 – £5,000, will receive a reward by one of the designers. Paul Smith has created limited edition accessories including socks and scarves as prizes.

Also designing holes for the course will be Camille Walala, Ordinary Architecture, HAT Projects, Neon Studio and Atelier Bow-Wow. The brief for each is to design a miniature pavilion that makes a statement about the future of architecture, and features bright pop art colours and avant-garde forms. The course will be free for the public to play.

The project follows the decade-long tradition for LDF taking over Trafalgar Square for the festival. In 2007, Tom Dixon gave away 1,000 lights as part of an installation at the London landmark, while in 2010 the square hosted eight industrial robotic arms from Audi’s production line that could write messages in light sent by onlookers.


Ordinary Architecture: Visionary Crazy Golf

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Jenny Brewer

Jenny (she/her) is online editor of It’s Nice That, overseeing the website’s daily editorial output. She was previously news editor for five years. Contact her with stories, pitches and tips relating to the creative industries on

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