Sagmeister & Walsh has launched its new website, featuring two angles of live feed video from the design studio and another from inside its pet snake’s enclosure. The live feeds form the homepage and are an integral part of the navigation — click on the ‘About’ or ‘Work’ signage on the actual reception desk, and it takes you to those sections of the website.
The studio has also released a new naked photo of the team, honouring a long-standing tradition for nudity in the studio’s portraits. When Stefan set up his own studio in 1994 he sent out a card with a nude photo of himself, and when Jessica Walsh joined as partner in 2012 the campaign was reenacted, with both standing nude amid office surroundings. This time the team are congregated, partially nude and wearing electric blue, with Stefan holding a flag brandished with the studio’s logo.
The new website also features an updated Answers section and the studio’s latest work, including its packaging and brand campaign for Appy Fizz, and branding, digital and print work for The Aldrich Contemporary Art Museum.