The first digitally-led visual identity for UK Parliament has been unveiled, which includes easier access to the institution’s online platforms as well as a new, simpler logo. The design has also changed the name from Houses of Parliament to UK Parliament in a bid to highlight its constitutional purpose rather than the building itself.
The design was conceptualised and executed by the London-based design studio SomeOne. The company has previously worked on branding the property management company Student Roost, New York’s Spy Museum Skyscape and the central London neighbourhood King’s Cross.
UK Parliament’s identity overhaul includes changes to typefaces, website guidelines, suite icons and responsive templates in order to create a more coherent brand across the public-facing services which require a consistent parliamentary identity. The House of Commons and House of Lords will continue to use their own, existing visual identities. The new logo, for example, features an upgraded portcullis – Parliament’s big, grated gate – alongside the clear sans serif font. Consistency was a key element to the rebrand. Simon Manchipp, SomeOne’s co-founder explains: “Clarity, simplicity and efficiency all drive the new design work, so that anyone can get to the information they want, when they want and how they want it.”
The upgraded identity was designed to prioritise easy online navigation as previous online platforms had not translated well onto small phone screens. This digital enhancement is perhaps one of the new identity’s greatest improvements. The identity is stored and managed on the online Cloudlines platform, which will allow future developers working on bicameral communications easier access to the brand’s principles. Cosmo Jameson, senior designer at SomeOne states: “Rather than repetitively stamping a single symbol on all communications, we’ve developed a more in-depth design system to accommodate any kind of application.”
- Photographer Thurstan Redding’s project Castle Village portrays an optimistic and joyful view of old age
- Jay Cover and Brad Holdgrafer visually tackle the concept of walls through "playschool politics"
- Emily Schofield’s graphic design practice balances function with irrationality and expression
- Dairy drinks and cigarettes meet in Lucas Reis' illustrative evocations of Japan
- Travis Alabanza’s radical performance practice is disrupting politeness and gratitude
- “Go, go, go”: how DIA messed with design theory, only to improve it
- Uber gets another new logo, gives you something to make small talk about this weekend
- You know that great feeling of popping a spot? You'll get that from Sophie Koko Gate's new animation
- Type designer Kia Tasbihgou on how “knowing cool designers and nice fonts isn’t enough”
- V&A curator Marie Foulston wants us to look at video games through the lens of design
- Swedish design studio Amanda & Erik avoid the tropes of minimalist, Scandinavian design in their practice
- KFC and Mother London tag-team for a deep fried approach to mindfulness