London based creative agency Paul Belford Ltd has developed a new brand identity for the International Science Council.
The brief was to create an identity that would help to establish the ISC as a definitive single advocate for science, speaking in one voice for many countries and scientific disciplines.
The logo, developed by Paul Belford Ltd, appears as a sphere consumed with clean, bold dots. The supporting wordmark, meanwhile, is drawn from the Untitled Sans family – a neutral, modern and international sans serif font with glyphs available for all languages. The core palette consists of nine colours, plus black and white, as well as a metallic and a selection of tints.
The new entity was created as the result of a merger between the historic International Council for Science (founded 1931) and International Social Science Council (founded 1952). It is the only international non-governmental organisation bringing together the natural and social sciences and the largest global science organisation of its kind.
Speaking about the redesign, Belford says: “The purpose of our design is to create an identity that is authoritative and definitive. We have taken a bold and modern approach to all branded materials with a view to creating flexibility and visual impact”.
See below for the old logo and redesign.
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