Mother London and 1stAve Machine have produced a new campaign for a collaboration between Stella Artois and the charity Water.org. The campaign comprises two films, shot in Palma studios Mallorca with Palma Pictures. The focus of the film is a tower of Stella Artois glasses spiraling upwards, each of which is painted with an image that, when viewed in sequence, tells the story of a woman’s journey to find water. A second film features actor Matt Damon, an ambassador for the charity, who remarks on the story told by the zoetrope.
The campaign aims to encourage people to visit BuyaLadyaDrink.com and donate $25, which will will guarantee someone in the developing world can access five years of clean water.
“The zoetrope structure was very complex indeed,” says Dani Rotsein, Line Producer at Palma Pictures. “The art department team worked for two months on the project from design to completion. The sculpture was built in their workshop, tested and then four days before the shoot it was deconstructed and moved to the studios in Binnisalem. Since the construction of the helix involved so many moving parts as well as suppliers it was essential that we kept to the very strict schedule. We arranged for the chalices to be laser printed locally, so it was crucial we had the drawings for each on time to allow Martin and his team the time to cut and place them on each glass by hand.”
- Manshen Lo creates surreal, comic-inspired observational illustrations
- “To me, being a man just means being yourself”: five creatives share their thoughts on masculinity
- Hexatope: the web-app utilising computational arts to make personalised jewellery
- Lucy Hardcastle on her “most progressive film to date”
- Moby Digg creates grid-based identity for finance company Baugeld Spezialisten
- Typography and National Socialism – the journey of Futura in an era of "reactionary modernity"
- Peter Funch has photographed the same people on the same street for nine years
- DBLG and Animade’s cheeky stop-motion animation uses human skin and 3D stamps
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity
- Get to know the fluid work of graphic designer, Steffen Hotel
- Fukt magazine presents the erotic drawings of David Shrigley, Tracy Emin and many more
- Poster Girls, an exhibition of 150 female graphic designers opens at London Transport Museum