Studio Moross has directed a video for Mind Enterprises’ track Idol, packing a distinctly retro vibe. Accompanying the synth-heavy single, the garish visuals combine photography and animation with some slick styling, creating a video with an aesthetic that pays tribute to Italian 70s TV animations and design. The Mind Enterprises website has also been designed to follow the theme of the video.
Throughout the 4 minute video simple shapes move across the screen in waves of technicolour as rainbows, globes and patterns warp and rotate, and messages ask the viewer to “imagine this song at a disco party”.
The video was designed by a team consisting of Oscar Torrans, Guy Field and Mica Warren with animation by Linus Kraemer, Tim Marriott, Leio Kirtley and Ashley Park.
In the past Studio Moross has also worked on videos for Simian Mobile Disco, Wild Beasts, Lucy Rose and produced the visuals for One Direction’s On The Road Again tour.