Fresh off the back of their powerful anti-brexit campaign #Swindled, creative agency Superimpose has set its sights on global advertorial domination, with an American outpost set to open in Los Angeles later this year. It’s even renamed itself Superimpose Global.
Founded in 2014 by Ollie Olanipekun and Toby Evans, Superimpose’s 15-strong UK team has already worked with everyone from Adidas to Burberry. It claims the arrival of a Californian outpost will see “the agency synergise their entire model through culture and conversation to push the meaning of ‘experience’ and continue to deliver extraordinary projects worldwide.”
Even after considering the implications of all those long distance Skype calls to come, Toby thinks the decision makes sense. “Important subjects and messages transcend into our work, that’s fundamental to our DNA. Our agency crosses all sectors and geographical boundaries, and now more than ever, we need to continue driving our unorthodox approach internationally and help progress the current model of the industry.”
Superimpose’s strategy director Jenny Zhang is similarly optimistic, telling It’s Nice That, “We’re built on honest relationships and transparent collaboration with every individual, brand or businesses we work with. We want people in-house and in our network that challenge, critique and converse with us which means having a truly diverse pool of talent.”
To celebrate the transatlantic union, Superimpose will be unveiling a new look logo, releasing some very limited edition merchandise later this month, and throwing a party in Hoxton.