Retail giant Tesco celebrates its 100th birthday this year, and to toast its centenary its produced a series of short films tracing the supermarket’s origins from market stall to its multi-storey megastores that run up and down the UK.
Launched alongside a new print campaign, which trumpets the brand’s “100 Years of Great Value” tagline with a series of retro-referencing ads celebrating prices that’ll “take you back”, the short films explore everything from World War II rationing to Sir Save-A-Lot, an armoured price-slasher who seemed to be absolutely determined to keep pennies in customer’s pockets. Every little helps, of course…
Arguably the most intriguing of the lot involves tea. Lots of tea. Back in the day, Jack Cohen – the supermarket’s founder – bought tea in bulk from a trader named TE Stockwell. Having packaged TE’s tea into bags, Jack needed a name. So, we assume at least, he sat down with a steaming mug of chai, felt the synapses whir at a million miles a second, and it hit him: TE S + CO = Tesco.
If you knew that already, then very well done. We didn’t and our lives feel infinitely richer for now being in possession of the sort of knowledge that separates the wheat from the chaff at the Wednesday night pub quiz.
Tesco has worked with creative agency Bartle Bogle Hegarty for the print campaign, which is running across various UK newspapers today, 7 January 2019.
- Alice Zoo documents the real day-to-day lives of performers in a travelling circus
- Jenny Schweitzer's latest short is an uplifting account of life in an American retirement home
- Next 2 Nothing is the how-to manual of tips and tricks for any aspiring filmmaker
- Haleigh Mun on finding her own illustrative style rather than trying to be a “cool artist”
- Genuine collaborations inform Swiss design studio Omnigroup's broad practice
- Filmmaker Duncan Cowles on how your own tone of voice can create the best audience reaction
- An egg beats Kylie Jenner to become the most liked Instagram photo... ever
- Mastercard reveals new nameless logo courtesy of Michael Bierut
- Sam Youkilis uses scale, form and colour to challenge the tropes of travel photography
- Betina Du Toit's naturally-beautiful images are “stripped back from the non-essential”
- Giacomo Gambineri on shifting his creative career from graphic designer to illustrator
- Hiroki Nishiyama draws on traditional graphic design techniques in his illustration practice