The British Paralympic Association launches RKCR/Y&R’s Supercharge ParalympicsGB campaign

The British Paralympic Association has released a new film urging the public to Supercharge ParalympicsGB with its first major public facing campaign by creative agency RKCR/Y&R.

Including new photography of ParalympicsGB athletes such as Jonnie Peacock, Ali Jawed and Libby Clegg, RKCR/Y&R’s campaign aims to build public support and drive fundraising throughout 2016.

As a registered charity, the BPA has previously received public fundraising support but hopes that this new campaign will build on this foundation to prepare the team in the final build up to Rio’s games.

BPA patron and disability sport supporter Clare Balding is an ambassador for the Supercharge ParalympicsGB campaign and says, “Paralympic sport goes from strength to strength and we saw in London just how much the British public got behind the ParalympicsGB team. I know that ParalympicsGB will absolutely enthral and excite the British public again this summer. But to do so they will need to make sure that everything they do is world-class so that they can produce those world class performances.”