Beyoncé and Jay Z take over the Louvre for Apeshit music video

18 June 2018

The Carters: Apeshit

Beyoncé and Jay Z, aka The Carters, released an unexpected joint album Everything is Love on Saturday 16 June, and with it a music video for its first single Apeshit. In the video directed by Ricky Saiz, the duo and a troupe of dancers take over the world’s largest art museum, The Louvre, and show the galleries in a way never seen before – vacant of teeming crowds, and using its renowned works as backdrops to fabulous styling (by Ibrahim Kamara) and expectedly immaculate choreography.

One of the opening shots shows the couple in front of the Mona Lisa; another shows an enrobed Bey in front of the museum’s famous Winged Victory of Samothrace marble sculpture, dancers using its grand staircase as a stepped stage. Another memorable scene shows Beyoncé and a line-up of dancers holding hands and winding in sync in front of giant neoclassical painting The Coronation of Napoleon; later on, Jay can be seen doing his piece in front of the Louvre’s iconic glass pyramids.

Director of photography on the video was Benoit Debie, choreographer was Sidi Larbi Ckerkaoui. Everything is Love is out on Tidal.


The Carters: Apeshit


The Carters: Apeshit

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Jenny Brewer

After five years as It’s Nice That’s news editor, Jenny became online editor in June 2021, overseeing the website’s daily editorial output.

Jenny is currently on maternity leave.

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