Beyoncé and Jay Z take over the Louvre for Apeshit music video

Date
18 June 2018
Reading Time
1 minute read
Above

The Carters: Apeshit

Beyoncé and Jay Z, aka The Carters, released an unexpected joint album Everything is Love on Saturday 16 June, and with it a music video for its first single Apeshit. In the video directed by Ricky Saiz, the duo and a troupe of dancers take over the world’s largest art museum, The Louvre, and show the galleries in a way never seen before – vacant of teeming crowds, and using its renowned works as backdrops to fabulous styling (by Ibrahim Kamara) and expectedly immaculate choreography.

One of the opening shots shows the couple in front of the Mona Lisa; another shows an enrobed Bey in front of the museum’s famous Winged Victory of Samothrace marble sculpture, dancers using its grand staircase as a stepped stage. Another memorable scene shows Beyoncé and a line-up of dancers holding hands and winding in sync in front of giant neoclassical painting The Coronation of Napoleon; later on, Jay can be seen doing his piece in front of the Louvre’s iconic glass pyramids.

Director of photography on the video was Benoit Debie, choreographer was Sidi Larbi Ckerkaoui. Everything is Love is out on Tidal.

Above

The Carters: Apeshit

Above

The Carters: Apeshit

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About the Author

Jenny Brewer

Jenny joined the editorial team as It’s Nice That’s first news editor in April 2016. Having studied 3D Design, she has spent the last ten years working in design journalism. Contact her with news stories relating to the creative industries on news@itsnicethat.com.

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