Europe’s biggest marketing website, The Drum, has today (5 February) published the first of a new set of insights into 2018’s most highly-regarded creative work in the world of advertising.
The Big Won — a study which analyses data captured by “the world’s major industry competitions” — is based on research extracted from “3,607 pieces of work from 1,721 agencies and involved 647 chief creative officers, 841 executive creative directors and 2,543 creative directors.” Which, we’re sure you’ll agree, is a suitably exhaustive sample set.
Campaigns featured in the top 20 revealed today include Wieden + Kennedy London’s absolutely massive Nothing Beats a Londoner work for Nike, Lad Bible’s stupendous AMV BBDO-backed, UN-supported Trash Isles project, and Grabarz & Partners super-spooky, It, hijacking the spot for Andy Warhol’s favourite fast food chain, Burger King.
The Big Won’s 2019 first place campaign winner for work released in 2018 is DDB Chicago’s cable news spoofing Exclusive the Rainbow ad, aimed at shifting packets of Skittles. The all-important top three was rounded off by an environmentally-minded campaign for the Pacific island of Palau orchestrated by Australian agency Host/Havas, and a trio of finger-lickin’-good pieces of work by Ogilvy Hong Kong for KFC.
- Podcast company Gimlet’s new identity by GrandArmy is designed not to be too “slick”
- Utopia and dystopia collide in Bysanz Baisen Zhou’s other-worldly creations
- Who are the people with the power to design the system we live in? Digital artist Peter Burr investigates
- Design studio de_form on its exhibition identity for Erik Kessels’ latest show
- Traditional fashion photography, fine art and 3D renders combine in Olya Oleinic's portfolio
- Cabeza Patata on finding the right way to represent the diversity of the world around us
- Led By Donkeys is crowdfunding £50,000 for “honest” No Deal Brexit ad campaign
- Taschen’s recent release celebrates “the greatest cat photographer of the 20th Century”
- Introducing the It’s Nice That Graduates of 2019!
- Suzy Chan’s portfolio boasts original graphic design, animation, typography and so much more
- A logo costs $1200 in 2019, according to Folyo’s graphic design pricing list
- Juuso Westerlund’s tender photographs of his sons capture the essence of childhood