For a few weeks now, the It’s Nice That studio – and we’re sure the studios of others involved in the worlds of publishing, design, fashion, or anything creative really – has been abuzz with the news that The Face, the iconic British style magazine that redefined youth culture, is coming back. Today, the creative team behind the relaunch has been announced.
The relaunch will officially take place in April, online first, with a quarterly print magazine following in August. The team set to take on such a mammoth task was brought together by managing director Dan Flower and brand director Jason Gonsalves and includes editor Stuart Brumfitt, digital editor Brooke McCord, art director Alex O’Brien and fashion director Danny Reed.
This will be bolstered by, claims a recent press release, “a diverse, global collective – a pioneering move that replaces the predictable roster of contributing editors with those who are all at the forefront of cultural discourse and helping to drive the conversation forwards”. This includes creative lead Acyde and Asia’s creative director-at-large Margaret Zhang with Termaine Emory, Zainab Jama, Grace Wales Bonner, Grace Ladoja, Chimene Suleyman and Magnus Reid all feeding in “ideas, connections and audio reports from the cultural frontline”.
Why bring back The Face now? “Because we need it,” answers that same release. “Because there’s a new, exciting, energised generation who have been ill-served and short-changed by the emptiness of today’s ‘feed’ culture, where endless content streams replace genuine insight, with little thought beyond the constant need for the new”.
The Face will delve into the worlds of music, fashion, sport, politics and art in order to challenge this culture, placing an emphasis on “the wit and intelligence that made The Face great”.
We, for one, cannot wait…
About the Author
Ruby joined the It’s Nice That team as an editorial assistant in September 2017 after graduating from the Graphic Communication Design course at Central Saint Martins. In April 2018, she became a staff writer and in August 2019, she was made associate editor.