The Huffington Post has today rebranded to Huffpost, with a dramatic revamp of its visual identity by New York-based design agency Work-Order. This includes the site’s first ever redesign in its 12 year history, a new logo and name change across all platforms and social channels.
The newly renamed brand uses a bold sans serif font, starkly different from its previous logo and more reminiscent of tabloid newspaper masthead. It is italicised and capitalised, and features a forward-slash shape that brackets the name, which Julia Beizer, head of product at Huffpost, says “symbolises the company’s movement forward” and “subtly pays homage to our heritage as the first scaled digital-only news brand by evoking the forward slash found in URLs”. It also uses a brighter, neon version of its brand green.
The ‘slash’ device is applied to headlines, bookending the text, but also stands alone as the ‘H’ icon. Work-Order has used this device in motion graphics, as an ident for videos and app loading icon.
According to the publisher, the identity has been redesigned to represent its dedication to “authentic” and “accessible” news. The rebrand has been undertaken under new CEO Jared Grusd and editor-in-chief Lydia Polgreen, who says the updated identity “reflects our bold promise to help readers know what’s real and what really matters”.
The homepage has been overhauled, with a focus on a “bold, visceral ‘splash’ image for the day’s top story. All 17 of the international editions will carry the new logo and branding, with a full redesign rolled out for each edition later this year.
- Mikey Please takes us behind the scenes, and the backlash, of the Bake Off trailer
- From New York to Springfield, it's Best of the Web
- Taschen releases two volumes of National Geographic’s best photographs from the past 125 years
- Simon Landrein takes Dan Croll down the rabbit hole in his animated video for Tokyo
- Thomas Duffield on photographing his dad’s hidden heroin addiction
- Parker Day's lurid colours and grotesque characters elevate identity and fantasy (NSFW)
- Hate the iPhone X notch? There’s an app for that
- Lisa Simpson’s bookshelf: from the curator of Instagram’s Simpsons Library
- Biplab Hazra’s photo of elephants being attacked by mob wins Sanctuary prize
- Michael Bierut: 13 ways of looking at a typeface
- Uncle Ginger uses hypnotic shapes to animate the facts and feelings of bipolar disorder
- Michel Gondry’s John Lewis Christmas advert – Moz the Monster – is unveiled