At the Oscars yesterday evening, The New York Times aired the first ever newspaper commercial during the ceremony.
The brand campaign, created by Droga5 is entitled The Truth Is Hard. The campaign is simplistic and straight to the point, featuring news clips discussing different truths that have been circling the media in reaction to Donald Trump’s presidential campaign and subsequent win.
A 30-second advertisement segment during the Oscars is said to cost up to $2.5 million with a broadcast reach of 34 – 44 million viewers. This is just the first part of The New York Times’ new campaign which will include national television and digital adverts, alongside billboards across the United States.
Donald Trump reacted to the advert by tweeting, “For first time the failing @nytimes will take an ad (a bad one) to help its failing reputation. Try reporting accurately & fairly!”
About the Author
Lucy joined It’s Nice That as an editorial assistant in July 2016 after graduating from Chelsea College of Art. In October 2016 she became a staff writer on the editorial team and in January 2019 was made It’s Nice That’s deputy editor. Feel free to get in contact with Lucy about new and upcoming creative projects or editorial ideas for the site.