Tommy Cash pitches a cushioney, bread bun sofa to Ikea called Loafa
The 70s sofa of your dreams, and the settee crack crumbs of your nightmares, all (bread) rolled into one proposed product from Tommy Cash and Gab Bois.
- Liz Gorny
- 19 January 2022
Tommy Cash, the rapper and disturbing music video maker extraordinaire, has now entered the realm of home furnishing. In collaboration with object-transformation artist Gab Bois, Cash revealed a sofa made from bread rolls on Instagram. Ingeniously called Loafa, the post also acts as a pitch encouraging Ikea to make it an official product.
In the post, Cash initially asked followers to comment in an attempt to reach 10,000 comments to hopefully convince Ikea to place the Loafa into production. Ikea has yet to respond publicly, but Cash recently followed up writing: “Loafa is coming to your nearest IKEA söön.”
Gab Bois’ drew inspiration from Mario Bellini‘s 1970s Camaleon sofa to create the product. By using squishy loaves with a light glaze to achieve the modular form, its retro brown colour palette manages to achieve surprising accuracy.
The Loafa is not Tommy Cash’s first loaf-themed collaboration; in March last year, he worked with Maison Margiela on some bread slippers. At It’s Nice That, we last saw the rapper in a school-portrait face-swap music video and once before that in a NSFW vagina-swap video.
Copyright © Gab Bois via Instagram (@gabbois) and Facebook 2022
About the Author
Liz (she/they) joined It’s Nice That as news writer in December 2021. After graduating from the University of Bristol, they worked freelance, writing for independent publications such as Little White Lies, Indie magazine and design studio Evermade.