Brand consultancy venturethree has worked with photographer Spencer Murphy on rebranding the Scar Free Foundation. The charity, formerly known as the Healing Foundation, aims to transform the lives of people living with disfiguring conditions and promote awareness of the fact that scarless healing is a realistic and achievable goal.
venturethree has designed a full brand identity and relaunch campaign for the newly renamed charity, which aims to be positive and confident in its message. Strikingly honest portraits by Spencer serve to highlight the human element at the centre of the charity’s cause, and make for impactful and authentic imagery.
These are used with typeface Edward Pro, which venturethree’s creative director Grant Dickson says was chosen for its clean, scientific and functional aesthetic. The design further uses a graphic device he calls ‘the window’ that “hints at a deeper understanding of scars and their effects,” he says, “while also highlighting the transformative effect of the foundation’s work.”
All text is featured in white, whether laid on top of Spencer’s photographs to let the portraits sing, or on a bold red background to convey the confidence and energy of the charity’s ethos.
“We’ve tried to protect that balance of something that’s both highly professional but also evocative and empathetic,” says Grant.
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