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An illustration of two people sharing breakfast, framed within a large heart shape against a yellow background. A quote reads “Lazy weekend breakfasts made me realise I love my gf more than baked eggs. Emma, Islington”. The bottom of the poster features the “Pride in London” logo and the hashtag “#LoveHappensHere”. It notes the artwork is by Cachetejack and supported by the Mayor of London and Barclays.
An illustration of two people sharing breakfast, framed within a large heart shape against a yellow background. A quote reads “Lazy weekend breakfasts made me realise I love my gf more than baked eggs. Emma, Islington”. The bottom of the poster features the “Pride in London” logo and the hashtag “#LoveHappensHere”. It notes the artwork is by Cachetejack and supported by the Mayor of London and Barclays.

Pride in London launches mammoth campaign by WCRS, Love Happens Here

Words
Jenny Brewer
—
Date
22 June 2017

Featuring work by 30 illustrators and a series of TV ads directed by Fred Scott, Pride in London’s 2017 campaign by WCRS is mammoth. It aims to mark 50 years since the partial decriminalisation of homesexuality in England and Wales, with widespread presence across London on everything from fly posters to billboards and Underground screens, as well as the ads running on Channel 4 during every programme.

Each of the long list of illustrators has donated their time for free, creating vibrant artworks based around the “heart pin” icon and featuring quotes from members of the LGBT+ community. The impressive roster includes: Alice Bowsher, Cachetejack, Daniel Frost, Jack Hudson, Peter Judson, Rob Flowers, Craig & Karl, Charlotte Trounce, Alec Doherty, Owen Gildersleeve, Marylou Faure and Supermundane.

The campaign will play out in two phases, Hate and Love. The first draws attention to the rising problem of anti-LGBT+ hate crime in London, and the second sees these stories replaced with ones of love, “showing London that love happens here”.

Meanwhile, Fred Scott and Pulse Films worked with WCRS on Pride in London’s first ever TV adverts. The four films tell moving stories from the point of view of characters who lost a relationship with a loved one because they couldn’t accept who they are.

“This is a campaign that started from a negative place of hatred and has blossomed into a full technicolour, full volume, inclusive expression of love,” says Ross Neil, ECD at WCRS. “The greatness of the creative is matched only by the sheer scale of companies and individuals.”

A bold poster featuring a large black heart against a rainbow sunburst background. Inside the heart, colourful text reads “GAY MAN STRAIGHT MAN WE’RE ALL HUMAN”, split by a pair of stylised eyes. At the bottom, a hashtag reads “#LoveHappensHere”. Logos for Pride in London, Mayor of London and Barclays appear along the footer.
Above
Left

Craig and Karl: Pride in London, Love Happens Here, WCRS

Right

Rob Flowers: Pride in London, Love Happens Here, WCRS

An illustration of a diverse group of people gathered together to form a large heart shape. Banners within the heart read “Gay”, “Bi”, “Lesbian”, “Straight”, “Trans”, “You’re all welcome here!” and “Mia, Tottenham”. Below the heart, a hashtag reads “#LoveHappensHere”. The bottom of the image features logos for Pride in London, the Mayor of London and Barclays, with credit to artist Rob Flowers.
Above

Rob Flowers: Pride in London, Love Happens Here, WCRS

A typographic illustration of a black heart on an orange background. Bold, colourful lettering inside the heart reads “My best mate came out to me in London” and “Proud of him”, followed by the name “Ollie” and “Finsbury Park”. Below the heart, a hashtag reads “#LoveHappensHere”. The bottom of the image features logos for Pride in London and Barclays, with text stating the work is by Adam Hayes and supported by the Mayor of London.
Above
Left

Adam Hayes: Pride in London, Love Happens Here, WCRS

Right

Pete Fowler: Pride in London, Love Happens Here, WCRS

A colourful illustration featuring a large purple heart containing the quote “We’ve created a life in London where we feel safe to do so.” The text is attributed to “Cheryl, Kings Cross.” Below the quote, a stylised London skyline sits against a bright orange and yellow background. The bottom of the image reads “#LoveHappensHere” and displays logos for Pride in London, Mayor of London and Barclays.
Above

Pete Fowler: Pride in London, Love Happens Here, WCRS

An illustration of a large purple heart containing two figures facing each other, surrounded by colourful tropical leaves. Yellow text in the centre reads “A blind date turned into 21 years of love”, with “Laurent, Soho” written below. The bottom of the image features the hashtag “#LoveHappensHere” and logos for Pride in London, Mayor of London and Barclays.
Above
Left

Billy Clark: Pride in London, Love Happens Here, WCRS

Right

Al Murphy: Pride in London, Love Happens Here, WCRS

A bold typographic poster featuring a large pink heart on a blue background. The heart contains the text “BEFRIEND A GAY PERSON AND WIN A PRIZE. FRIENDSHIP.” Below the text, a small yellow bird stands above the words “Bradley CAMDEN”. The bottom of the poster reads “#LoveHappensHere” and includes logos for Pride in London, Mayor of London and Barclays.
Above

Al Murphy: Pride in London, Love Happens Here, WCRS

A colourful collage featuring a large heart containing the text “Midnight. New Year’s Eve. That’s where my best friend became my boyfriend.” Below this, it reads “Joshua” and “Trafalgar Square”. The heart is surrounded by a seashell, a green leaf and a blue background. The bottom of the image includes the hashtag “#LoveHappensHere” and logos for Pride in London, Mayor of London and Barclays.
Above
Left

Chrissie Abbott: Pride in London, Love Happens Here, WCRS

Right

Daniel Frost: Pride in London, Love Happens Here, WCRS

An illustration of a large white heart on an orange background, containing four pairs of people in affectionate poses. Below them, a quote reads “London lets you love whoever you want to love”, attributed to Lily, Hackney Wick. The bottom of the poster features the hashtag “#LoveHappensHere” and logos for Pride in London, Mayor of London and Barclays. The artwork is credited to Daniel Frost.
Above

Daniel Frost: Pride in London, Love Happens Here, WCRS

A colourful 3D render of a large blue heart against a yellow background, surrounded by a rainbow. Inside the heart, two small figures stand together, with text above them that reads “The love surrounding us when we celebrated our union was overwhelming – Zoë, Forest Hill”. The bottom of the image features the hashtag “#LoveHappensHere” and logos for Pride in London, Mayor of London and Barclays.
Above
Left

Gutless Wonder: Pride in London, Love Happens Here, WCRS

Right

Jack Hudson: Pride in London, Love Happens Here, WCRS

A graphic poster on a purple background features a large, glowing pink heart. Inside the heart, colourful text reads “I met the man I would spend the next 24 years of my life with here.” Below the heart, a small figure stands at the base of a pink beam of light. The bottom of the poster includes the hashtag “#LoveHappensHere” and logos for Pride in London, the Mayor of London and Barclays.
Above

Jack Hudson: Pride in London, Love Happens Here, WCRS

A colourful poster featuring a large yellow heart containing the text “I walked hand in hand with my date, not worrying what people thought of me”. Below the quote, it reads “Mark, Marylebone”. The heart is surrounded by a burst of multi-coloured rectangular confetti. At the bottom, the hashtag “#LoveHappensHere” appears above the logos for Pride in London, Mayor of London and Barclays.
Above
Left

Marcus Walters: Pride in London, Love Happens Here, WCRS

Right

Peter Judson: Pride in London, Love Happens Here, WCRS

A bold typographic poster featuring a large heart filled with rainbow stripes. The text inside reads “My sister is gay. I’m straight. Together we’re G-raight.” Below the heart, a small signature reads “Skye, Dulwich” above the hashtag “#LoveHappensHere”. The footer includes logos for Pride in London, the Mayor of London and Barclays, with credit to artist Peter Judson.
Above

Peter Judson: Pride in London, Love Happens Here, WCRS

A typographic poster on a yellow background features a large heart filled with multi-coloured vertical stripes. Text inside the heart reads “BOYS WHO LOVE BOYS GIRLS WHO LOVE GIRLS I LOVE PIZZA SO WHAT DO I CARE?”. Below the heart, a hashtag reads “#LoveHappensHere”. The bottom of the poster includes logos for Pride in London and Barclays, and credits for Steven Wilson and the Mayor of London.
Above
Left

Steven Wilson: Pride in London, Love Happens Here, WCRS

Right

Charlotte Trounce: Pride in London, Love Happens Here, WCRS

A blue poster featuring a hand-drawn heart containing the quote “London is the first place that I’ve felt comfortable and could truly love myself.” The text is attributed to “David, London” and is accented with yellow radiating lines. The bottom of the poster includes the hashtag “#LoveHappensHere” and logos for Pride in London, the Mayor of London and Barclays.
Above

Charlotte Trounce: Pride in London, Love Happens Here, WCRS

A colourful illustration of a heart filled with bold, bubbly text that reads “Realised I was in love with my girlfriend when I couldn’t stop looking at her rather than the art”. A pair of heart-shaped eyes peer from the left, and a pink tongue lolls out from the bottom. Below the heart, a hashtag reads “#LoveHappensHere”. A footer identifies the artwork by Mark Ward for Pride in London, supported by the Mayor of London and sponsored by Barclays.
Above
Left

Mark Ward: Pride in London, Love Happens Here, WCRS

Right

Tobias Hall: Pride in London, Love Happens Here, WCRS

A colourful typographic poster featuring a large heart against a purple and orange sunburst background. Inside the heart, stylized lettering reads “Being HOMOPHOBIC is sooo GAY”, signed “Tori Leyton”. The bottom of the poster includes the hashtag “#LoveHappensHere” and logos for Pride in London, Mayor of London and Barclays.
Above

Tobias Hall: Pride in London, Love Happens Here, WCRS

An illustration of a pink hand making a rock sign inside a purple heart. Text reads “I proposed to my boyfriend on stage at a gig” and “He said yes!”. Below the heart, a crowd of figures reach upwards towards a yellow spotlight. The bottom of the image features the Pride in London logo and the hashtag “#LoveHappensHere”.
Above
Left

Alex Tait: Pride in London, Love Happens Here, WCRS

Right

Hannah Warren: Pride in London, Love Happens Here, WCRS

An illustration for Pride in London featuring two people holding hands in front of a city skyline. Above them, a heart-shaped map contains the text “I got lost on our first date. She’s made sure I haven’t got lost ever since. Emily, Kings Cross Station”. The bottom of the poster reads “#LoveHappensHere” and lists the artwork as being by Hannah Warren, supported by the Mayor of London and sponsored by Barclays.
Above

Hannah Warren: Pride in London, Love Happens Here, WCRS

A colourful illustration on a yellow background features a heart-shaped arrangement of bold, stylised text. It reads “My friend is gay. His parents are cool with it as long as he marries a lawyer”. Below the heart, a small orange character looks up at the text. The bottom of the poster includes the hashtag “#LoveHappensHere” and logos for Pride in London, Mayor of London and Barclays.
Above
Left

Mimi Leung: Pride in London, Love Happens Here, WCRS

Right

Alec Doherty: Pride in London, Love Happens Here, WCRS

An illustration of two figures facing each other against a purple background, framed by a large yellow heart. Text inside the heart reads “As soon as I saw him I knew we were meant to be together.” and “Jon, The British Museum”. The figures are rendered in bold blue and orange tones, wearing masks. At the bottom, the poster features the “Pride in London” logo and the hashtag “#LoveHappensHere”.
Above

Alec Doherty: Pride in London, Love Happens Here, WCRS

A colourful illustration celebrating Pride in London, featuring stylised figures and city landmarks. Central text reads “London welcomes you, whether you’re lesbian, gay, bi, trans or straight!” and is signed “Callum, Aldgate”. The bottom of the poster includes the hashtag “#LoveHappensHere” and logos for Pride in London, the Mayor of London and Barclays.
Above
Left

Fernando Volken Togni: Pride in London, Love Happens Here, WCRS

Right

Jenue: Pride in London, Love Happens Here, WCRS

A 3D clay sculpture on a pink background forms a heart-shaped glass of colourful liquid. White clay lettering reads “People think I’m gay which I think is cool”. Handwritten text to the right reads “Christophe, Stratford” next to a small heart. The bottom of the image features the hashtag “#LoveHappensHere” and logos for Pride in London, Mayor of London and Barclays.
Above

Jenue: Pride in London, Love Happens Here, WCRS

A colourful illustration on a yellow background features a large heart containing the handwritten phrase “Love thy neighbour”. The text is rendered in a variety of bright colours with swirling, expressive lines. Below the heart, a hashtag reads “#LoveHappensHere”. The bottom of the poster includes logos for Pride in London, the Mayor of London and Barclays.
Above
Left

Marina Esmeraldo: Pride in London, Love Happens Here, WCRS

Right

Marylou Faure: Pride in London, Love Happens Here, WCRS

A colourful illustration featuring a yellow lion wearing purple sunglasses. A large pink heart behind the lion contains the text “I’m a STRAIGHT MAN WITH GAY PRIDE!”. The bottom of the image includes the hashtag “#LoveHappensHere” and logos for Pride in London, Mayor of London and Barclays.
Above

Marylou Faure: Pride in London, Love Happens Here, WCRS

A typographic poster on a dark purple background features a playful, hand-lettered story in pink and blue. The text reads, “I met my partner at Brief Encounter. 27 years later, i’m pleased the bar didn’t live up to its name”, signed by “Brian, St Mark’s Lane”. The text is shaped like a cocktail glass, with the hashtag “#LoveHappensHere” below. The footer includes logos for Pride in London, the Mayor of London and Barclays.
Above
Left

Oli Frape: Pride in London, Love Happens Here, WCRS

Right

Sam Dunn: Pride in London, Love Happens Here, WCRS

A vibrant purple poster featuring a large pink heart filled with floral patterns. Bold yellow and pink text reads “LOVE GIVES HATE ROBS”, with a smaller rainbow heart held by two hands below. The bottom of the poster includes the hashtag “#LoveHappensHere” and logos for Pride in London, Mayor of London and Barclays.
Above

Sam Dunn: Pride in London, Love Happens Here, WCRS

An illustration for Pride in London featuring a blue smartphone held by two hands against a purple background. A yellow note on the screen reads “My gay friends make me more attractive by association. Marv, Vauxhall”. A heart-shaped beam of yellow light emanates from the phone, filled with stylised figures of people. The bottom of the image features the hashtag “#LoveHappensHere” and logos for Pride in London, Mayor of London and Barclays.
Above
Left

Thomas Hedger: Pride in London, Love Happens Here, WCRS

Right

Owen Gildersleeve: Pride in London, Love Happens Here, WCRS

A colourful poster featuring a large, layered 3D heart in rainbow colours against a purple background. Inside the heart, bold text reads “LONDON LEZ WE CAN!” and “Grace, Poplar”. Small figures of people stand at the base of the heart, some with arms raised. The bottom of the poster includes the hashtag “#LoveHappensHere” and logos for Pride in London, Mayor of London and Barclays.
Above

Owen Gildersleeve: Pride in London, Love Happens Here, WCRS

A graphic poster featuring a large white heart on a pink and blue background. Text inside the heart reads “HOMOSEXUALITY IS NOT contagious HATRED IS”. The bottom of the poster includes the hashtag “#LoveHappensHere” and logos for Pride in London, the Mayor of London and Barclays.
Above
Left

Crispin Finn: Pride in London, Love Happens Here, WCRS

Right

Richard Hogg: Pride in London, Love Happens Here, WCRS

A graphic poster on a green background features a large yellow heart-shaped map pin. Inside the pin, white and blue text reads “Why can’t both people wear the trousers in the relationship?” followed by “Misha, Clapton”. The bottom of the poster includes the hashtag “#LoveHappensHere” and logos for Pride in London, Mayor of London and Barclays.
Above

Richard Hogg: Pride in London, Love Happens Here, WCRS

A colourful illustration of a heart-shaped ice cream sundae on a yellow background. Text inside the heart reads “On our second date I knew I never wanted to leave him”, attributed to “Robbie, Soho”. The bottom of the image features the hashtag “#LoveHappensHere” and logos for Pride in London, Mayor of London and Barclays.
Above
Left

Supermundane: Pride in London, Love Happens Here, WCRS

Right

Darren O’Donoghue: Pride in London, Love Happens Here, WCRS

An illustration of a heart-shaped arrangement of pink leaves and white decorative lettering on a purple background. The text reads “I spent time with other LGBT people for the 1st time ever here” and is signed “Charley, Highgate”. At the bottom, a hashtag reads “#LoveHappensHere” above logos for Pride in London, Mayor of London and Barclays.
Above

Darren O’Donoghue: Pride in London, Love Happens Here, WCRS

A colourful typographic poster on a bright pink background. A purple heart contains the text “We met for the first time at Pride” and “We have been inseparable ever since”, signed “Woody & Sandy” at Trafalgar Square. The heart is entwined by an orange ribbon-like arm that ends in two hands shaking. At the bottom, a hashtag reads “#LoveHappensHere”, with logos for Pride in London, Mayor of London and Barclays.
Above
Left

Harry Fischer: Pride in London, Love Happens Here, WCRS

Right

Craig Townsend: Pride in London, Love Happens Here, WCRS

A purple heart on a yellow background contains a large number “7” made from various emojis. Speech bubbles around the heart read “I randomly messaged him in a crisis!”, “We’ve been together for...”, and “...years now!”. Below the heart, text reads “Ruairi, Camden Town” and the hashtag “#LoveHappensHere”. The bottom of the poster features logos for Pride in London, Mayor of London and Barclays.
Above

Craig Townsend: Pride in London, Love Happens Here, WCRS

A bold typographic poster featuring a large yellow heart-shaped map pin against a blue background. The text inside the heart reads “So many LONDONERS CAME TOGETHER TO SHOW ORLANDO LOVE”. The pin rests on a pink landscape with two stylised palm trees. At the bottom, a hashtag reads “#LoveHappensHere” alongside logos for Pride in London, the Mayor of London and Barclays.
Above
Left

Craig Townsend: Pride in London, Love Happens Here, WCRS

Right

Alice Bowsher: Pride in London, Love Happens Here, WCRS

An illustration of a person holding a towering, multi-layered wedding cake topped with two figures in bridal gowns. The scene is set against a large pink heart on a yellow background, surrounded by floating hearts and horseshoes. Text inside the heart reads “Now my daughter has married her partner I’ve gained another daughter! Mike, Stoke Newington”. The bottom of the image features the hashtag “#LoveHappensHere” and logos for Pride in London, Mayor of London and Barclays.
Above

Alice Bowsher: Pride in London, Love Happens Here, WCRS

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Further Info

www.wcrs.com
www.prideinlondon.org

About the Author

Jenny Brewer

—

Jenny oversees editorial output across It’s Nice That. Get in touch with writing pitches for features or opinion pieces, big creative story tips, or questions about all things editorial. [email protected]

To submit your work to be featured on the site, please see our Submissions Guide.

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