Otegha Uwagba, formerly of AMV BBDO and Vice, has launched a network for creative working women called Women Who. The initiative aims to connect, support and inspire women working in the creative industries through publications, online content and events.
The initiative’s first project is Little Black Book, an A6-sized publication featuring practical and philosophical advice for its readers. It was written and self-published by Otegha, and designed by George Lavender and Avi Bernet, in a limited run of 200 copies. It covers topics such as public speaking and the art of networking, and contains words of wisdom from the likes of entrepreneur Lana Elie and Tate curator Linsey Young.
Women Who will also publish content online and host an ongoing slate of events, such as the Creativity vs Commerce panel discussion at tonight’s launch evening featuring Lynette Nylander, deputy editor of i-D; Pilar Peace, art director at Mother; and Rosh Mahtani, jewellery designer at Alighieri.
“This is absolutely not about hashtag feminism,” says Otegha. “Women Who is a combination of all the things I’m most passionate about: creativity, women and work. I want to establish an inclusive network that feels modern and relevant, not corporate or stuffy… because being a working woman is hard enough without going it alone.”
George Lavender and Avi Bernet has also designed Women Who’s graphic identity, including an icon and logo as part of its overall branding.