Top 50 companies creatives want to work for in 2020, according to Working Not Working

The sixth annual list sees Google land on top, and 18 companies feature for the sixth year running, but others like Marvel, Moma and Vogue joining the ranks for the first time.

28 January 2020


Working Not Working has released its annual list of the top 50 companies creatives want to work for, a ranking based on a survey of 6,712 members of its community.

The list is not endorsed and the creatives aren’t given a drop down list – they are simply invited to name the agencies, studios, publishers, brands, tech firms, etc. to which they’d like to contribute their creative skills. WNW compiles the data and publishes the top 50 in ranking order. Below is the top ten, but you can see the full list here.

  1. Google
  2. Nike
  3. Apple
  4. Wieden+Kennedy
  5. Netflix
  6. Pentagram
  7. Spotify
  8. Google Creative Lab
  9. IDEO
  10. Airbnb

Google not only wins this years top spot, it actually features three times on the list, with Google Brand Studio featuring at no 29. Museum of Modern Art has jumped 35 places, just about scraping through and featuring at number 50. It’s the first time MoMA has made the top 50, which is the same for A24, Conde Nast, Marvel and Vogue. Microsoft and Cartoon Network have also made significant leaps upward this year.

Some 18 companies have featured every year since WNW started the survey; these are Google, Nike, Apple, Wieden+Kennedy, Pentagram, IDEO, Airbnb, Disney, Patagonia, Droga5, 72andSunny, Buck, Pixar, R/GA, Mother, BBDO, and Tesla.

As part of the survey, WNW also asked respondents where they see the most opportunity for creative work in the next five years, and 44% said freelance projects, while 20% predicted it would be in-house with larger brands, 19% said in-house with smaller brands, and 11% said in-house with agencies – suggesting an up-swing in the gig economy.

Analysing what motivates creatives in their career, the survey found that freedom was a primary focus, with 26% stating “creative independence” as their most important driver to work for a company, followed closely by flexibility in hours and location of work.

Last year’s list saw Nike come out on top, and W+K, Google, Apple and Droga5 follow in the top five.


Working Not Working. Visual identity and motion design by Connor Campbell

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Working Not Working. Visual identity and motion design by Connor Campbell.

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About the Author

Jenny Brewer

After five years as It’s Nice That’s news editor, Jenny became online editor in June 2021, now overseeing the website’s daily editorial output. Contact her with stories, pitches and tips relating to the creative industries on

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