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Advertising Glossary

Digital advertising can be seen as a complicated arena to understand, with many different terms and definitions. We are committed to any advertising on our site being transparent, so have compiled a glossary of terms below that help you understand what you’re reading on

To find out more information, or if you’re interested in advertising on please contact Jessica Ings [email protected]

Sponsored Article
A one-off piece of content initiated and paid for by another company that we feel would be of interest to our readers. These articles are written by the It’s Nice That editorial team in a way that respects and understands our audience and cannot be stylistically edited by the company submitting the content. We reserve the right to decline any content we don’t feel is appropriate or of interest to our readers.

Bespoke ideas and executions for content that we’ve developed with another company to help them promote something that we believe will interest our readers. This is usually initiated by the other company but the idea and editorial angle is always developed and signed off by the It’s Nice That creative and editorial teams to ensure the content is of interest to our audience.

We also work with suitable creative talent to execute specially commissioned film, illustration and photography for our partnerships.

Supported By
Content that we have independently initiated, developed, and published that a brand has helped facilitate through funding. This is content we are creating off our own backs that we look for brands to support so we can add depth and value for our readers.

Media Partnership
Our media partnerships are with organisations who can allow us access to multiple pieces of special content exclusive to us that we feel will benefit our audience. These range from exhibitions to conferences and can be funded where extra depth, insight and content commissioning is necessary.

Social Media
We adhere to all branded content rules and regulations across our social media channels.