We all know the drill with Charity singles, lots of celebs gathered in a studio, singing their bit to get a very handy sum of money for a worthy cause. Matthew Donalson’s music video for this year’s Rememberence Day was anything but your standard over the top romp. Instead, a beautiful concept showing 2 minutes of silence with some familiar faces, and if it had gone in the charts at number one yesterday we would have seen 2 minutes of silence on the radio. Fantastic idea, beautifully shot, and it’s not too late to buy it either.
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Alex is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.