- Words
- Paul Moore
- —
- Date
- 10 November 2026
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James Barnett and Poppy French document the eccentricities of Britain with warmth and humour
For a new documentary series on It’s Nice That, the creative duo set about finding niche subcultures and communities around the UK and the characters at the heart of them. We chat to the content creator and photographer about their approach and discoveries.
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James Barnett can seemingly talk to anybody and Poppy French can seemingly take a picture of anything. But that’s not the only reason they’re a dream documentary duo – their collaboration is intuitive, and goes way back. The creative pair have recently made a social series for It’s Nice That called When James and Poppy Met, covering The Pearly Society, The Rural Life Living Museum and the eccentric artist Max Allen wherein they document the characters, communities and subcultures that make Britain what it is. The videos not only uncover some incredible and untouched subjects, but do so with warmth, curiosity, humour, empathy and incomparable charm.
To celebrate the series, It’s Nice That sat down with the two to chat about how they became a creative item, what they look for in a documentary subject and the importance of doing it yourself.
It’s Nice That:
How did the two of you first start collaborating as a photography/directing duo, and how do you split your roles on set?
James Barnett:
Me and Poppy started hanging out in 2006 after meeting for the first time on a train to Wimbledon where we were both attending our Foundation Art course. She had enormous hair, a ridiculous laugh, and, as it turned out, was incredibly camp, so naturally we just had to be friends. 2026 is our 20th anniversary!
We both seemed to like the same visual language, although our output was quite different – I liked shooting and editing whilst Poppy was a better photographer. Our friendship lasted through uni (I went to CSM and Poppy went to Birmingham) and then afterwards, we continued creating work, hanging out and even living together. We always took on little creative side projects alongside our full-time jobs, hoping we would one day be noticed as ‘talented creatives you should be bothered by’ but alas, it never came – but at least we had created outlets for our over-enthusiastic creativity. Back in the day, we put on big immersive exhibitions in the Rose Lipman in Dalston, staged film screenings of our work and shot lots of photography for newspapers, zines, Vogue (yes really) and even took over Dalston Superstore with our work. I think we wanted an audience that we could never really find – but social media has changed all that. We both worked in installation, production, project management so we’re quite capable. Now, Poppy is more of the photographer and I handle the video side of things.
Poppy French: The Pearly Society (Copyright © Poppy French, 2026)
Poppy French: The Pearly Society (Copyright © Poppy French, 2026)
Poppy French:
I’d been aware of James for a while when we were in our late teens and then on that first day of art school I thought, right, I can’t ignore this person any longer I better get introduced.
He was funny and clever and had made a wig out of his own hair. I’d not met anyone who’d worked as hard as him at making weird arty things and also collecting things.
I also wanted to collect things but not physical objects (though I come from a line of hoarders), more experiences, stories and pictures, using documentation as a way to collect. We obsessively took disposable camera pictures (I still think James is the world expert with a disposable camera) and James was always filming here and there and then we’d get together and review and have a really good laugh at ourselves. It started out as a creative outlet and having a good time while working in jobs we didn’t like that much. And sometimes it didn’t matter if anyone was looking at us. No one thinks we’re cool enough for their exhibition? We’ll put on our own exhibition.
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Poppy French: The Pearly Society (Copyright © Poppy French, 2026)
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Poppy French: The Pearly Society (Copyright © Poppy French, 2026)
Poppy French: The Pearly Society (Copyright © Poppy French, 2026)
“No one thinks we’re cool enough for their exhibition? We’ll put on our own exhibition.”
Poppy French
INT:
What is the importance of the creative duo?
JB:
The value of a good soundboard should never be underestimated.
PF:
It is often hard work but I think we are mostly having a great time. James also seems to know what I’m thinking.
INT:
Who or what are some of your creative inspirations?
JB:
I’d describe mine as a mix of high and low. Adam Curtis, Louis Theroux, even the early Channel 4 Big Brother series but I was also obsessed by the children’s BBC show Come Outside as a kid.
PF:
Nan Goldin’s This Will Not End Well made me weep and weep and I find weeping very inspirational. But also with Nan Goldin it is the length of her work – she returns and adds and adds. I think as photographers we don’t let things drop. Keep returning, revisiting. With that in mind I love Nigel Shafran and his series Ruth on the phone and Jocelyn Allen, particularly her Oh Me Oh Mae series. And then Stephen Shore’s Uncommon Places – I dream of being able to photograph a breakfast like Stephen.
Poppy French: The Rural Life Living Museum (Copyright © Poppy French, 2026)
Poppy French: The Rural Life Living Museum (Copyright © Poppy French, 2026)
INT:
Across the three films in When James and Poppy Met, is there anybody that you met that particularly stood out to you?
JB:
The story behind the preservation of Deek’s Cycle Shop at The Rural Life Living Museum was really very moving and unexpected. In fact, the whole of that particular shoot was just completely lovely because we were in this idyllic space surrounded by older people looking after their history for new generations to discover and understand. It was peaceful, contemplative and joyful. It’s where I want to go when I retire.
PF:
Yes, The Rural Life Living Museum was excellent. The dedication to preserving quite simple yet significant items to our past felt really special.
INT:
You guys have a knack for finding someone utterly delightful to listen to, I feel like even I’ve met them through these videos... what is it about someone that makes you bee-line towards them?
JB:
Someone unguarded, not polished, says how they feel, doesn’t have a corporate sheen, is open and honest and not pretentious. Let’s have a real chat like real people and find some common ground be that the weather or how knackered we feel.
PF:
Generally and particularly with The Rural Life Living Museum it was great to find people who might not normally be filmed or photographed.
Poppy French: The Rural Life Living Museum (Copyright © Poppy French, 2026)
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Poppy French: The Rural Life Living Museum (Copyright © Poppy French, 2026)
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Poppy French: The Rural Life Living Museum (Copyright © Poppy French, 2026)
Poppy French: Max Allen (Copyright © Poppy French, 2026)
INT:
What are some of the artistic similarities that you found between your series’ subjects, from cultural event The Pearly Society to artist Max Allen’s studio?
JB:
Craft, passion, precision, camaraderie.
PF:
Devotion, dedication and just doing it probably because they have to as it’s what they’ve always done.
INT:
How do you balance pre-planned shots with spontaneous, candid moments during a shoot/filming? Or do you throw that all out of the window to go full run-and-gun?
PF:
We go in with a bit of a plan. I think we are both quite good at reading how each other are feeling about a situation. We both like to keep things tight and we want to observe more than disrupt. This way there are often moments of magic; at The Rural Life Living Museum we knew what we were there for and then there was one more excellent thing after another. Before we met Alex with his diesel engine, I already thought we had it wrapped and then, there he was, a vision in orange on an orange engine in that September sun.
Poppy French: Max Allen (Copyright © Poppy French, 2026)
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Poppy French: Max Allen (Copyright © Poppy French, 2026)
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Poppy French: Max Allen (Copyright © Poppy French, 2026)
INT:
For aspiring photographers and visual directors looking to form a collaborative partnership, what key advice would you offer?
JB:
It shouldn’t feel like work. If it feels like work, then have a rethink. Talk to everyone. We’ve made the most bizarre but useful connections and network of people with people from every kind of background. Be open. No inhibitions.
PF:
I think we are both quite in tune when it comes to knowing the visual language of the type of people we want to meet and the work we want to create together. I’ve tried to work with others before and fit myself into what they want and ultimately it didn’t feel authentic to me. When I work with James in this collaborative partnership, of course there are compromises but I don’t ever feel like I am making something I don’t believe in.
INT:
What draws you two to a certain subject in your work?
JB:
When it comes to people: unusual characters. Distinctive voices. Nice people. Eccentrics. Weird. Uniquely British. When it comes to places: we like a uniquely British high street of Bargain Boozes, retro signage and hand-written notes.
Poppy French: Max Allen (Copyright © Poppy French, 2026)
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Further Info
Watch the full When James and Poppy Met series on It’s Nice That’s Instagram, with Max Allen, The Rural Life Living Museum, and The Pearly Society.
About the Author
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Paul M (He/Him) is a Junior Writer at It’s Nice That since May 2025. He has a strong interest in graphic design, digital kitsch, multimedia painting, collage, nostalgia, analogue technology and all matters of strange stuff. [email protected]
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