Poor old Studio A-2-O. Its site has been hacked by Turk Hack Team and now looks like this, with some less than aesthetically-pleasing graphics taking the place of the studio’s usual output, which is rather lovely. Thankfully though, there’s a Behance site that shows off their projects, and the one that caught our eye in particular was the identity for Bereza, a milling workshop in Russia. The name is Russian for birch tree, a signifier which has fed into the logotype design, which the studio says uses letters arranged “in a way that represents an abstract pattern of birch tree bark.”
It goes on: “The company’s logo reflects the main function of a milling machine, cutting various shapes and forms out of a single block of wood. The cut out shapes are then used throughout the Bereza identity as they are combined and transformed in sculptures and small furniture pieces.” This forms a beautifully adaptable identity with multiple different arrangements and patterns for different applications, forming an ever-changing but cohesive visual language. We love the bright colours and playful, hand-crafted feel, with the bold brights and retina-demanding prints showing no small affection for Memphis. What they also show, though, is A-2-O’s ability to take a traditional brand and dress it up with fun, contemporary design.
About the Author
Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.