It seems that every time I try and post a music video these days, director AG Rojas has done the best ones. We’ve covered a couple of his bangers this year already and since being named the UKMVA new director of the year it feels a shame not to give him another virtual high five. His latest for Purity Ring came out last week and is a surreal piggyback through numerous gloomy scenarios, none of which I can really grasp, but I get the impression that’s the point. Also, anyone who’s award ceremony acceptance speech consists of downing a whole bottle of whiskey (and surviving) can do whatever else they want in my book.
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Alex is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.