Agga Stage draws inspiration from the “cute, optimistic and curious vibe” of early digital aesthetics
Working across graphic design and art direction, the Stockholm-based creative tells us why she finds a certain “intimacy” in lo-fi expression.
- Olivia Hingley
- 6 March 2023
The majority of Agga Stage’s work takes place in the online sphere. Using a number of web-based tools like Photoshop, letter coding and statistical software, her portfolio has a diversity that could only come from varied technical intervention. It’s fitting, therefore, that one of her biggest aesthetic inspirations is the internet realm. However, with the idea that the interest exists today as “evil and driven by capitalist interests”, Agga instead likes to look back to a more simple, retro time, when “it had this cute, optimistic and curious vibe”.
Working with a variety of clients – from big commercial organisations to small fashion brands – Agga has been involved in a number of interesting projects. Sticking to her guns, even when completing work for bigger clients, Agga likes to maintain her low-fi approach. One such example of this is her design work alongside Alexander Söder for the London-based Design Museum’s recent ASMR exhibition Weird Sensation Feels Good. With grainy, gradient colours and bubbly shapes and simple type, the identity manifests all the feelings of recognisability, comfort and “intimacy” Agga aims to achieve in her noughties-influenced work.
Agga Stage & Jörg Sobott: Salad Days. Photography by Jörg Sobott (Copyright © Jörg Sobott, 2023)
About the Author
Olivia (she/her) joined the It’s Nice That team as an editorial assistant in November 2021 and soon became staff writer. A graduate of the University of Edinburgh with a degree in English literature and history, she’s particularly interested in photography, publications and type design.