“Story is humanity’s oldest technology”: Wedge Studio on its 12 steps for tackling design projects

Based between LA and Montreal, Wedge Studio joined Nicer Tuesdays in one of its home cities to present its “seemingly unsexy” projects – such as designing the visual identities for dental floss, beans and protein powder – arguing that “everything can be special”. Co-founders Justin Lortie and Sarah Di Domenico took the audience through “the Wedge way”, the 12 steps the studio takes when approaching its idiosyncratic creative projects.