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An illustration of the Partizan Brewing logo in green, black and white on a blue background. Two figures stand behind a banner that reads “PARTIZAN BREWING”, flanked by the text “EST” and “2012”.

Illustration: Beautiful booze bottles from Alec Doherty and Partizan Brewing

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Date
6 January 2014

Drinking beer is nice; fact. But most of the time the labels on your favourite booze bottle look woefully tedious and give no clue as to the character of your beverage. Not so with Partizan Brewing, a craft brewery that’s popped up in London’s Bermondsey. They’ve enlisted the help of illustrator Alec Doherty to give character to every one of their ales, from space-themed IPAs to Porters with chaotic punters running amok across their bottles. Alec’s bold, graphic style is suggestive of woodblock printing, echoing the traditional ethos of Partizan’s beers, but making use of colour palettes that pull the images right into the present.

Six brown glass beer bottles stand in a row against a neutral wall. Each bottle features a colourful, illustrated label with the brand name “Partizan Brewing”.
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Alec Doherty: Partizan Brewing

A dark stout beer in a stemmed glass sits beside its bottle on a rustic wooden table. The bottle label features a yellow and white graphic illustration and the word “Partizan”.
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Alec Doherty: Partizan Brewing

A brown glass bottle with a light blue label. The label features a graphic illustration of a bottle and glass, with the word “Saison” written in a bold, stylised font.
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Alec Doherty: Partizan Brewing

A dark glass bottle with a purple label featuring a surreal illustration. Stylised figures and animals form the letters “BARLEY” in a playful, interlocking composition.
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Alec Doherty: Partizan Brewing

A brown glass bottle with a black label featuring a colourful illustration. The artwork shows a pink horse carrying a person who holds a large glass of wine, surrounded by various drink-related objects.
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Alec Doherty: Partizan Brewing

A bottle of dark liquid with a bright red label featuring an illustration by Alec Doherty. The artwork shows a stylised figure in a red jacket and a second figure standing on their head.
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Alec Doherty: Partizan Brewing

A brown glass bottle with a bright blue label featuring a stylised illustration. The artwork shows figures and a horn, with text that reads “ALE” and “CASCADE, WILLAMETTE”.
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Alec Doherty: Partizan Brewing

A brown glass bottle with a teal label featuring a bold illustration. The word “SAISON” is integrated into a graphic scene of figures and objects in a light green hue.
Above

Alec Doherty: Partizan Brewing

An illustration of the Partizan Brewing logo on a blue background. Two figures in hats stand behind a green banner that reads “PARTIZAN BREWING”, flanked by the text “EST” and “2012”.
Above

Alec Doherty: Partizan Brewing

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About the Author

James Cartwright

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James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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