Alexandre-pietra-for-noise-festival-its-nice-that-hero-

Alexandre Pietra: For Noise festival identity

Work / Graphic Design

A Swiss designer’s festival identity based on the headliners’ vibrations

A good identity isn’t necessarily one with a mega logo – though it doesn’t hurt – but one that looks great and is instantly recognisable across any touchpoint, be it a coffee cup or huge stretch of hoardings. When we saw this festival identity looking bloody brilliant on a balloon, we knew it passed the test. This simple blue and white look for French festival For Noise was created by Swiss designer Alexandre Pietra, and aims to convey the festival’s new, less rock-orientated approach. “The concept of this 2015 edition is to let the music speak for itself,” says Alexandre.

She took the three headliners of the festival – Dan Deacon, Franz Ferdinand and Jungle – and created an artwork from each of their tracks by placing a contianer of paint on a speaker while they played. The glorious, Pollocky splodges are then used across the identity, providing a punk counterpoint to the neat typography and pared-back palette.

Alexandre-pietra-for-noise-festival-its-nice-that-

Alexandre Pietra: For Noise festival identity

Alexandre-pietra-for-noise-festival-its-nice-that9

Alexandre Pietra: For Noise festival identity

Alexandre-pietra-for-noise-festival-its-nice-that10

Alexandre Pietra: For Noise festival identity

Alexandre-pietra-for-noise-festival-its-nice-that

Alexandre Pietra: For Noise festival identity

Alexandre-pietra-for-noise-festival-its-nice-that11

Alexandre Pietra: For Noise festival identity

Alexandre-pietra-for-noise-festival-its-nice-that7

Alexandre Pietra: For Noise festival identity

Alexandre-pietra-for-noise-festival-its-nice-that12

Alexandre Pietra: For Noise festival identity

Alexandre-pietra-for-noise-festival-its-nice-that5

Alexandre Pietra: For Noise festival identity

Alexandre-pietra-for-noise-festival-its-nice-that4

Alexandre Pietra: For Noise festival identity