A good identity isn’t necessarily one with a mega logo – though it doesn’t hurt – but one that looks great and is instantly recognisable across any touchpoint, be it a coffee cup or huge stretch of hoardings. When we saw this festival identity looking bloody brilliant on a balloon, we knew it passed the test. This simple blue and white look for French festival For Noise was created by Swiss designer Alexandre Pietra, and aims to convey the festival’s new, less rock-orientated approach. “The concept of this 2015 edition is to let the music speak for itself,” says Alexandre.
She took the three headliners of the festival – Dan Deacon, Franz Ferdinand and Jungle – and created an artwork from each of their tracks by placing a contianer of paint on a speaker while they played. The glorious, Pollocky splodges are then used across the identity, providing a punk counterpoint to the neat typography and pared-back palette.
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