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A person in a flowing garment and headpiece stands before a building bathed in purple light. A neon sign above them reads “THIS MUST BE THE PLACE”, while a sign to the right reads “WE BUY GOLD”.

We speak to Lovetrue director Alma Har’el about her surrealist short film for The Fifth Sense

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Date
27 February 2017

Director Alma Har’el has released Jellywolf, a short film for i-D and Chanel’s digital platform The Fifth Sense. Starring Lisa Bonet as a shamanic beauty parlour owner and Kiersey Clemons as the young protagonist searching for her “mythical spirit animal”, the surrealist short uses dreamy special effects to create an alternative vision of downtown LA, complete with jellyfish falling from the sky.

The Israeli director is known for her films LoveTrue, a feature-length documentary produced by Shia LaBeouf with a score by Flying Lotus; and Bombay Beach, which won the Best Documentary Feature award at Tribeca Film Festival 2011. She’s also the founder of Free the Bid, an initiative to fight gender bias in the advertising industry.

For Jellywolf, her latest commercial project, the brief was simply make a film inspired by scent and Chanel’s latest perfume – the theme linking all of The Fifth Sense’s content. She chose to make a visually spectacular and magical film about the exploration of womanhood.

“It’s a trippy love letter to women in a time when our rights are being revoked again. I want women to see each other and glow in the dark together,” Alma tells It’s Nice That.

“I was looking at visionary art by Mati Klarwein. He was a Jewish artist whose family fled Nazi Germany to the British Mandate of Palestine. He created the art for my favourite album cover of all time, Miles Davis’s Bitches Brew. I listened to that album a lot in LA and was thinking of his mystical multicultural and African influences in the context of strip malls and neons.”

Bat for Lashes’ Natasha Khan collaborated with producer Emile Haynie on the Jellywolf opening track, while the main soundtrack is Ha Howa Ha Howa by Sexwitch, a collaboration between Natasha Khan and Toy.

“I actually didn’t know about Sexwitch until I met Natasha and asked her to do the music for this with Emile,” explains Alma. “We were sitting in the studio and Emile asked me for a reference. I said I didn’t have one but I can describe what I want, and when I finished describing it Natasha asked me if I knew Sexwitch… she played it for me and the song was exactly what I wanted.” 

Jellywolf was produced by B-Reel Films in association with Delirio Films. Watch the full film below.

A person wearing a wide-brimmed hat sits on an ornate metal bench, reading a piece of paper. Behind them, a red neon sign glows with the word “GIRLS” repeated three times.
Above

Alma Har’el: Jellywolf

A person with long dreadlocks wears a black T-shirt that reads “WOMEN SMELL BETTER”. They are lit by purple and pink neon lights, surrounded by trailing houseplants.
Rihanna sits submerged in a vast sea of lemons, looking directly at the camera. They wear a transparent plastic coat and have their hair tied in a high bun.
Above

Alma Har’el: Jellywolf

A person with curly hair tilts their head back and opens their mouth in a shout. They wear a blue patterned garment and a small, shimmering blue mask over one eye.
Above

Alma Har’el: Jellywolf

Two people stand face to face, their foreheads nearly touching. One wears a dark T-shirt, while the other wears a translucent hooded jacket. Behind them, a glowing red neon halo radiates light against a dark background.
Above

Alma Har’el: Jellywolf

A person in yellow clothing crouches on a grassy field, arms raised. Behind them stands a tall, diamond-shaped sculpture with radiating lines, set against a thick grey fog and a single large tree.
Above

Alma Har’el: Jellywolf

A person lies on their back with their head tilted back and mouth slightly open. They wear a dark, netted garment and are surrounded by jagged rocks and organic, bone-like shapes under red lighting.
Above

Alma Har’el: Jellywolf

A figure draped in a shimmering gold cloak stands before a glowing, pyramid-shaped light structure. In the background, translucent jellyfish float through a pale green sky above a mountain landscape.
Above

Alma Har’el: Jellywolf

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About the Author

Jenny Brewer

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Jenny oversees editorial output across It’s Nice That. Get in touch with writing pitches for features or opinion pieces, big creative story tips, or questions about all things editorial. jb@itsnicethat.com

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