“Ball sack!” reads the intro to this great new video for Animade, though it’s so gorgeous it didn’t even need something that puerile to lure us in. The film showcases the results of the studio’s Propz project, which sees it create an animation based around a prop suggested by the public. As such, the topics range from the pedestrian (fridges, shoelaces) to the surreal and phallic (wizard wand) and the rude – our aforementioned Ball Sack. All ten of the Propz pieces in one animation makes for a superb piece of work; charming, baffling, hilarious and utterly compelling. Our heart goes out to the sticky-taped cats at the end. We’re sure they’ll be just fine…
About the Author
Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.