Graphic designer Astrid Seme always treats the content of her work with the highest esteem. The one-woman studio based in Vienna, Austria, has a research-based practice and works in several fields across the discipline of graphic design; from art direction to web, print and space. Most recently, she collaborated with the Austrian artist Marlene Hausegger to develop an exhibition design to go alongside her latest solo show.
Taking place at Graz’s national library, the exhibition design ties in closely with Marlene’s artistic practice. “For the graphics,” explains Astrid, “my aim was not to add something new but to create a design that provides a stage for her work.” The posters delicately display the necessary information while offering “blank” sheets of paper as a challenge for Marlene to then draw on. Additionally designed to be installed quickly at any orientation, the posters peppered throughout the show work both as a “wall art” as well as signage.
Marlene responded by drawing on the posters with a variety of gestural marks. Bold and impulsive graphite marks form much of the poster’s overall compositions, some lines more reminiscent of everyday objects than others. As a result, the collaborative duo created 100 unique posters for the exhibition and a similar working method was also adapted for the exhibition booklet design.
“Despite a major presence of animated posters in graphic design at the moment,” says the designer, “My aim was to switch the seemingly old fashioned printed poster into something diverse by using simple analogue techniques.” When working with an artist to create a design outcome, Astrid consistently challenges herself to present the artist’s work in new media.
“The question is not ‘how can I use the artistic imagery that already exists?’ but how does the artist respond to the specific rules and framework that I develop within the design process,” Astrid tells It’s Nice That. With this intention in mind, Astrid’s work often results in a collection of joyful experiments and unexpected results produced out of close collaboration. “But of course,” the designer adds, “this way of working also needs a mutual trust within each other’s discipline.”
- In her latest series, Lauren Harris captures moments of violence and tenderness in the boxing ring
- Bold and borderless, Ji Soo Eom’s designs echo the multiverse
- Max Siedentopf's new series injects some excitement back into the humble passport photo
- Graphic designer David Rindlisbacher disrupts his typography-heavy designs with technology
- Joe Melhuish’s zany creations are populated by “joyful characters with manic, chaotic auras”
- Standards Manual’s new book documents 20th Century graphic design through park brochures
- Led By Donkeys is crowdfunding £50,000 for “honest” No Deal Brexit ad campaign
- Taschen’s recent release celebrates “the greatest cat photographer of the 20th Century”
- The Advertising Standards Authority has banned its first ads for “harmful” gender stereotyping
- Introducing the It’s Nice That Graduates of 2019!
- Suzy Chan’s portfolio boasts original graphic design, animation, typography and so much more
- Stefanie Tam’s graphic design grounds conceptual thinking in compelling visuals