Super silly towel-based series from the ever-brilliant Bela Borsodi

You may already know that we’re massive fans of Bela Borsodi whose photography fizzes and pops with charm and humour. The Austrian-born, New York-based creative has an eye for an idea almost second to none and although the set-ups are massively different, there’s a DNA that runs throughout his work of great-looking silliness. One of the newest projects on his site is this series Handtuch for Fräulein magazine and whether you’re an existing Bela fan or a new convert, we think you’ll see what we mean about his brilliance.