After starting his own clothing brand and shop in Cardiff, Blue Honey, Ben Arfur realised he needed an avenue to visually promote the brand, which also organises club nights. Building on a brief encounter with Photoshop back when he was 15, Ben started dabbling in graphic design, taking note of identities for music events as he became more conscious of his brand’s image. Now, as a self-taught designer, a combination of the promotional material he designs for underground club nights has paved the way toward working with record labels.
A selection of his poster designs show his changeable style and experimentation, with warped grids, mixed typography and an equally variable colour palette. Text arrangements flit between orderly and chaotic, cascading or in regimented vertical columns, or wrapped around the outlines of shapes as if strung on a thread.