Design studio Bleed create an incredibly sharp identity for an office building

Date
13 August 2014
Reading Time
1 minute read

This identity that design studio Bleed have created for a new office building called Monier in Oslo, Norway, is heavily founded on the principles of the building itself, as well as the history of the site it has been built on. The idea for the logo is derived from the building’s three different window shapes, the studio explains, which are a key aspect of the building’s cubistic architecture.

The motif of the three window shapes extends to the custom typeface which Bleed have created to be implemented across the company’s stationery, too. The alphabet, which was inspired by original signage on the construction site, has been redrawn in three different widths, resulting in an identity which is as malleable as it is recognisable, expanding and retracting as required. The whole design process has been well commented by Bleed, with GIFs, old photographs and moving diagrams to help demonstrate the identity’s roots on their website. It’s a fascinating insight into the journey a studio undertakes when they design an identity, and it makes the prospect of an as yet unfinished office building a hello of a lot more exciting, don’t you think?

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Bleed: Identity for Monier

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Bleed: Identity for Monier

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Bleed: Identity for Monier

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Bleed: Identity for Monier

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Bleed: Identity for Monier

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Bleed: Identity for Monier

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Bleed: Identity for Monier

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Bleed: Identity for Monier

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Bleed: Identity for Monier

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About the Author

Maisie Skidmore

Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

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