A bold typographic graphic on a bright blue background reads “THE POWER OF SUMMER”. The text is broken into white blocks, some containing geometric patterns of zigzags and diagonal lines.

Bread Collective's ace visuals for Battersea Power Station's summer cinema

Words: Rob Alderson
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Date: 24 July 2014; Work
Graphic Design

Battersea Power Station is one of my favourite buildings in London (you can add that to the list of things-you-don’t-care-about-which-I-tell-you-anyway-in-these-posts if you like). Anyway this summer it’s hosting the Everyman Cinema and east London’s Bread Collective was brought in to create the branding and hand-paint all the on-site signage. Bread has previous experience when it comes to large scale design work that packs a personality-filled punch and it’s great to see them unleash their talents on such a famous landmark. The bright and lively visuals juxtapose neatly with their industrial surroundings and there’s a consistency that ties the site together without feeling sterile.

The bright blue and pink entrance to an Everyman cinema reads “Everyman at Battersea Power Station”. A black sign on the pink wall lists “Today’s Films”, and a blue panel reads “The Power of Summer”. — Above
Bread Collective: The Power of Summer

A wooden structure with the word “HEY” painted in large, orange 3D letters. In the background, two large, rusted industrial cranes stand against a blue sky with white clouds. — Above
Bread Collective: The Power of Summer

An orange shipping container serves as a kiosk, featuring a blue sign that reads “EVERYONE TAKE A SEAT”. Behind it, a large pink “CINEMA” sign stands before the industrial tower of Battersea Power Station. — Above
Bread Collective: The Power of Summer

The Battersea Power Station stands tall under a cloudy sky. In the foreground, a large wooden sign reads “EVERY CLOUD” in bold blue letters, with two bicycles leaned against it. — Above
Bread Collective: The Power of Summer

A person walks past a light wood building decorated with colourful, abstract arrows. The structure is supported by a white and blue metal frame. — Above
Bread Collective: The Power of Summer

A wooden hoarding in the foreground features the word “SPAGHETTI” in large, bold yellow and white letters. In the background, the white chimneys of Battersea Power Station rise against a blue sky with scattered clouds. — Above
Bread Collective: The Power of Summer

Two large industrial cranes tower over an outdoor event space. In the foreground, rows of bright blue and pink beanbags are laid out on a grassy field. — Above
Bread Collective: The Power of Summer

Further Info

www.breadcollective.co.uk

About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

Bread Collective's ace visuals for Battersea Power Station's summer cinema

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