Bureau Hardy Seiler creates a jazzy identity for Hanover's free theatre

Date
23 January 2015
Reading Time
1 minute read

When Hanover-based designers Bureau Hardy Seiler and web design agency Created by Monkeys decided to pitch to design the identity for the Freies Theater Hannover, they found themselves faced with a dilemma. The theatre hosts every flavour of live performance going, from puppetry and musical shows to experimental dance, and all in one flexible and family-friendly space. How could they create a graphic language to match that?

Their solution takes the form of an identity littered with colourful geometrical shapes and recognisable forms, a clear and indisputably fun embodiment of variety. The programme, or “game-plan,” is a kind of folder containing various bright printed ephemera and relevant information. They’ve even cleverly incorporated the F, T and H of Freies Theater Hannover into the mathematical symbol representing equality, a motif which reappears throughout the identity, further signalling the cultural diversity the theatre represents. It’s entertaining and informative, and it’d look bloody great blu-tacked to your fridge. 

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Bureau Hardy Seiler: Freies Theater Hannover

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Bureau Hardy Seiler: Freies Theater Hannover

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Bureau Hardy Seiler: Freies Theater Hannover

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Bureau Hardy Seiler: Freies Theater Hannover

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Bureau Hardy Seiler: Freies Theater Hannover

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Bureau Hardy Seiler: Freies Theater Hannover

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Bureau Hardy Seiler: Freies Theater Hannover

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Bureau Hardy Seiler: Freies Theater Hannover

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About the Author

Maisie Skidmore

Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

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