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A person in a white dress stands against a grey wall, surrounded by photographers. The photographers hold cameras and flashes, crowding around the subject to take photos.

Charlie Kwai lets you sneak behind the scenes at London Fashion Week

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Date
9 October 2017

Master of street photography Charlie Kwai was recently commissioned by the British Fashion Council to snap the hurried goings-on of London Fashion Week.

Charlie’s ability to always capture the truth in his photographs, whether it’s London’s city boys or the tro tros of Ghana, makes him the ideal choice to capture behind the scenes at one of the city’s most coveted events.

“British Fashion Council was keen to let me do my thing, so I wasn’t really given a brief,” the photographer tells It’s Nice That. “And that was super amazing, but also super stressful. I had complete freedom to do whatever I wanted, but it took a while to work out what that was.”

What it turned out to be was the not-so-glamorous side to fashion week, models sleeping on chairs, some with a number of arms doing her make-up simultaneously, and most people looking just generally pretty stressed out. But, in their honesty, Charlie’s photographs show the glimpses of the rush of excitement and dedication that pulls the week-long events together.

“Photography of behind the scenes at fashion week can be overly serious and really self-conscious sometimes, and I understand why that is, but I just wanted to have fun with it,” says Charlie. “I come from a street photography background, so it was great to apply those skills in a new environment – and that was fun.”

A person in a grey hoodie leans over to write in a notebook held by another person. The second person sits in a chair, wearing a black T-shirt and denim jacket, with their hand covering their face.
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Charlie Kwai: London Fashion Week

A person sleeps soundly in a bright purple chair, curled up with a yellow cushion. Around them, a crowd of people stand and talk in a dimly lit room.
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Charlie Kwai: London Fashion Week

A person with bold red eyeshadow looks into a mirror in a busy backstage area. They are reflected in a three-way mirror, surrounded by water bottles and makeup kit essentials.
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Charlie Kwai: London Fashion Week

A first-person view of a person’s legs and feet, wearing black shoes with blue protective covers. In front of them, another person stands barefoot with white protective caps on their toes.
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Charlie Kwai: London Fashion Week

A row of people stand side by side, shown from the waist down. They wear a variety of high-heeled shoes and outfits, including a bright pink ruffled bodysuit and a black dress.
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Charlie Kwai: London Fashion Week

A person with their hair styled in small buns looks into a mirror. They wear a red top and a blue wristband that reads “London Fashion Week”.
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Charlie Kwai: London Fashion Week

A person wears an ornate, towering crystal crown and a red and white striped suit. A hand holds a makeup brush to their face, applying detail to the eye.
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Charlie Kwai: London Fashion Week

A person has their eyes closed while two others apply makeup to their face. One person uses a brush on the eyelid, while another uses a cotton bud on the lips.
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Charlie Kwai: London Fashion Week

A person sits still while several pairs of hands style their hair and apply makeup. They wear a black cape with the “Kms” logo across the chest.
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Charlie Kwai: London Fashion Week

Two people stand side by side wearing cat-eye sunglasses. One wears a green off-the-shoulder top, while the other wears an orange off-the-shoulder dress.
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Charlie Kwai: London Fashion Week

A person with blonde hair tied in a bun sits with their back to the camera. They are facing two people wearing matching short, multicoloured tweed skirts.
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Charlie Kwai: London Fashion Week

A close-up of three people standing on white stone steps. One person wears a dark green velvet garment and carries a black Gucci bag with the word “LOVED” and floral embroidery. Another person wears a pink dress, while a third wears a leopard-print skirt and bright red high heels.
Above

Charlie Kwai: London Fashion Week

A person sits still while having their makeup applied in a crowded backstage area. They wear a dark top with straps that read “LONGUNING”.
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Charlie Kwai: London Fashion Week

Four models stand in a line during a fashion show. They wear a variety of contemporary outfits, including a mint green coat, a plaid jacket, and a black cropped sweatshirt with a graphic print.
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Charlie Kwai: London Fashion Week

A person wears a matching plaid tunic and wide-leg trousers in beige, red and blue. They stand in a crowded backstage area, flanked by photographers holding professional cameras.
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Charlie Kwai: London Fashion Week

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About the Author

Lucy Bourton

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Lucy (she/her) was part of the It’s Nice That team from 2016–2025, first joining as a staff writer after graduating from Chelsea College of Art with a degree in Graphic Design Communication, eventually becoming a senior editor on our editorial team, and most recently at Insights, a research-driven department with It’s Nice That.

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