Spanish creative studio Córdova Canillas is known for its ability to pack a punch into publication design. We certainly know this, considering the countless times we’ve praised the studio, but this time the designers have applied this knowledge into a stylishly slick furniture catalogue.
Displaying the products of Barcelona-based furniture designers AOO, the catalogue balances the technical process of product design with artistic references. Set up by creative director Oriol Villar and designer Marc Morro, AOO creates minimal, often wood made geometric stools and tables with smooth linear edges. Its wider products include playing with the concept of surfaces in storage spaces and its Salvador chair in particular shows the designer’s flair, featuring a winding back and optional colour binding.
To show the wide breadth of options but in a catalogue that links the products seamlessly together, Córdova Canillas have looked at “duality design,” by displaying “the collection in two different ways and formats,” it explains. The first format, for instance, is an image-led book smaller in size, bound on top of a larger format underneath. This part of the catalogue displays alternate versions of the furniture, each taken by different photographers including Christian Colomer, Claudia Maurino, Coke Martina, Iris Humm, Jara Varela and Yosigo. By handing over the reigns to differing photographers, each spread displays an alternate view and an option of how you could display the furniture, from placing it in the garden, a restaurant setting or even taking it with you to the beach.
Beneath the photographic representations of the furniture is a more technical publication, leaving the products in isolation on a white background alongside descriptions of a product’s characteristics such as colour and height options.
By binding the two alternate representations of the furniture together in one multi-format book, Córdova Canillas display something for everyone, the more artistically minded or those looking for the right size object to fit a nook in their home. And with furniture designed in a setting as good as this catalogue, it doesn’t even matter if you’re shopping or not.
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