At its core, dance is about innovation, beauty and movement – ideas executed brilliantly in this identity for a European contemporary dance festival by Verena Hennig and Ludwig Janoff. The clever designs take a very hand-crafted, even scrawled look, aiming to play on the idea that “the classic ballet thrives on the idea of perfection,” according to Verena.
She explains that while she wanted to create something different with the new identity, it was vital to create a look that would remain true to the roots of the festival in celebrating dance “as one of the most innovative forms of the performing arts and its different forms.” She adds: “Black and white is a reduction of human movement and content. Combined with different handwritten types, the identity creates a strong unique language, just like the dancers themselves.”
About the Author
Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.