To be totally honest I never knew the Swiss city of Lausanne had a film and music festival, let alone an underground film and music festival but it does, and last year the organisers were savvy enough to call on the design talents of Demian Conrad.
The festival’s theme of “accident” lent itself nicely to a technique Demian had experimented with over recent years known as water random offset printing (or WROP for all you acronym fans.) This allows him to intervene with the printing process to create random effects, building the identity’s cohesion through happy accidents.
“People won’t be able to read the entire communication at the first sight,” Demian says. “They need time to discover, by peeling off layers of images one after the other.”