Art director and designer Denis Kovalchuk is currently based in Moscow and first became interested in the world of design when he started collecting examples of vector graphics as a hobby. Denis then went on to study design formally and mastered the basic principles of design, which inform his work today.
Adapting these ideas, Denis often favours experimental typography over simply using what’s expected. Working across disciplines on editorial, branding and identity projects, Denis’ most recent work sees him create club posters for Deve Dk, Kiki, Pompeya, Frivolous and many more. With an emphasis on type, shape and composition, Denis’ posters are graphic, colourful and bold, offering the right amount of ambiguity found in this style of poster.
In every project Denis aims to define the problem before starting any practical work. He then works out what tone he should adopt and proceeds to “study and develop the visual concept”. “This gives the expected result without turning the design process into an endless game with fonts and colour,” explains Denis.
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